A silver lining for FMCG companies in H2 despite growing inflation

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Consumer goods firms anticipate a recovery in demand and profitability in the second half of the fiscal year as a result of a strong monsoon, higher farm prices, decreasing inflationary pressures in the coming months, and the ‘low base’ impact, notwithstanding falling demand in the current quarter. Electronics manufacturers, on the other hand, claimed there are no signs of inflation abating in their sector, and demand for entry-level products will stay high in the coming quarters.

“Given the prognosis for a regular monsoon this year, a robust harvest, and farmers receiving higher prices for their product, I am optimistic about a faster rural recovery. While there is immediate pressure, we anticipate that rural demand would rebound by the end of June this year “Mohit Malhotra, chief executive officer of Dabur India, stated

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