The PVR-INOX mega merger is awaiting the shareholders’ approval next month to create the largest multiplex chain in the nation, but more than that, what the industry needs right now is perhaps at least one blockbuster a month to win back the audience, which has chosen to stay at home with high-quality content on OTTs after becoming irritated by recent shoddy story telling of Hindi movies in particular and high ticket prices.

There are four weeks you would need to fill up in terms of occupancy at least upwards of 25%-30% for a very excellent number, according to Abneesh Roy, Executive Director, Edelweiss Securities, who spoke to ET Now. “It is really vital that there is one blockbuster there every month.

For multiplexes to succeed, the industry needs one solid film per month, but lately, he continued, that has not been the case.