Toyota increases its hybrid bet in India


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Toyota is rethinking its approach to India and doubling down on the wager that, given the right price, emerging countries will come to love its hybrid vehicles.

The Japanese automaker, known for its ground-breaking Prius, has had trouble moving many of its hybrid Camry sedans since they made their Indian debut in 2013, in part because the asking price is more than eight times the yearly income of a middle-class family.

Four business and industry executives and suppliers who disclosed previously unreported facts about the carmaker’s sourcing, production, and price strategies revealed that this time, Toyota is determined to do it differently with less expensive hybrids.

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